ULI Philadelphia released its Technical Assistance Panel (TAP) Report, summarizing recommendations to enhance the 69th Street Transportation Center’s user experience, wayfinding and identity, retail offerings, physical configuration and programming. The report concludes a study comprised of a two-day convening of real estate professionals, urban planners and other experts, as well as interviews with key stakeholders.
The interdisciplinary panel of volunteer experts, at the request of SEPTA, explored how programming and communication can improve the customer experience, thereby enhancing connections to the Upper Darby Community. The report identifies both short-term and long-term recommendations, that include:
Positioning the building as a positive customer service experience that will promote SEPTA ridership as other transit modes emerge;
Improving wayfinding, communications and identity of transportation center;
Reconfiguring space and exploring strategies to enhance the retail and amenity mix;
Building better connections to surrounding community through physical and programmatic initiatives.
The Transportation Center is currently SEPTA’s largest multi-modal facility, serving 35,000 users each weekday and its relevance will continue to grow as other key SEPTA projects are realized. Located in Delaware County, the center is a gateway to Upper Darby’s dense and walkable central business district that includes multiple large retailers and entertainment options such as the Tower Theater. Having continuously operated since the opening of Great Hall in 1907, SEPTA hopes to position itself as a competitive mode of choice to customers and act as an important economic development tool for Upper Darby and the region.
The report concludes that the center has potential to become an appealing 21st century transportation hub as well as an anchor for downtown in Upper Darby, provided a mix of short-term and long-term actions.
Patty Elkis, Director of Planning at Delaware Valley Regional Planning Commission and Chair of this TAP added “As someone who commutes through 69th Street Transportation Center every day, along with so many others, I am excited about SEPTA’s engagement in the TAP process with our talented team of ULI real estate professionals, and so grateful to the many stakeholders who generously shared their knowledge with us. The Transportation Center is an important community asset that serves as a vital anchor and gateway to Upper Darby.”