Tawfeeq Gaines is a father, entrepreneur, and truth seeker. Naming Philadelphia as his home and the beginning of his professional career, Gaines started his entrepreneurial journey at the early age of 21 with his first retail store. Through that retail experience, he began to attend fashion tradeshows like MAGIC and PROJECT where he learned the ins and outs of the fashion industry through a buyer’s perspective. This opened different lanes of opportunity for Tawfeeq and shaped him into a pioneer of storytelling in retail spaces.
Today, we know Tawfeeq as “Coach,” owner of Search + Rescue Drygoods. Located at Pyramid Lofts in the Brewerytown neighborhood of North Philadelphia, the Search + Rescue garage doors lift up to a space that is curated with found objects, midcentury furniture, toys of the past, kung fu posters, vintage clothing, and more.
In the words of Coach, the practice of searching and rescuing is a lifestyle. To search is to be a student, a seeker, a truth-seeker. To rescue is to be able to identify and obtain a better quality of life. You’re upgrading yourself and filling your voids. Through this continual, perpetual search and rescue, is how you get your “one, two-step” ..." search and rescue, search and rescue, search and rescue." Metaphysically or physically seeing the value in things that people overlook. First, you rescue yourself, and then if you can transfer that to someone else, you've completed the process of search and rescue.