The Value of Building Small


2021-07-28T12:00:00 - 2021-07-28T13:00:00

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    Global ULI Online
    Hear from a panel of small developers about the challenges they faced during covid and how their business strategy is evolving as a result.
    Registration is complimentary and open to ULI members only.

    Author and developer Jim Heid introduces his new book, Building Small, to share lessons learned about how Small was impacted, pivoted, and how it might benefit from the recent pandemic. Jim will share the definitional construct of Small and cover the economic development and resilience aspects of small as described in the book.

    Hear from a panel of small developers about the challenges they faced during covid and how their business strategy is evolving as a result, covering questions including –

    -     How did they manage through the global health crisis?

    -     What were some of their key survival and pivot strategies?

    -     How did they work with their tenants and/or landlords? 

    The panelists will also cover the outlook for Small going forward. What is the value of the new appreciation for small, locally owned businesses, and how will that benefit Small developers? Will the emergency regulatory changes endure and provide benefit to the built environment? What will Small developers do differently in response to lessons learned from 2020?


    Purchase Building Small ahead of the webinar at the ULI Bookstore.



    Jim Heid

    Founder, Urban Green, LLC

    Jim Heid, FASLA, is an infill real estate developer and strategic real estate adviser focused on the tools and techniques that lead to a more sustainable built environment. For more than 30 years he has advised cities, NGOs, legacy landowners, and private developers on more positive ways to build community. In 2017, he founded CRAFT Development, a real estate company focused on incremental development and intentional place-building. Since its founding, CRAFT has adaptively refashioned a 1960's empty bank space into a bespoke 'club-working' space ( that opened 60 days before the onset of the pandemic, and is completing an innovative twelve unit fee simple cottage court on 1.2 acres (, both located in his home town of Healdsburg, CA - a small lifestyle town north of San Francisco. Over nine years ago he founded ULI's Small Scale Developers Forum to bring together real estate entrepreneurs developing fine grained, community driven projects that disrupt real estate norms while creating community value and increase the vitality of communities across the urban to rural transect. After leading tours and forums in over 15 cities for ULI, he authored ULI's newest publication - Building Small: A Toolkit for Real Estate Entrepreneurs, Civic Leaders and Great Communities. An active member of ULI since 1991, Jim has participated in, or chaired, over 14 Advisory Services Panels focused on resilience, sustainable development and mixed use or new community design. For over two decades he has led ULI's professional development courses in Sustainable Community Design, Mixed Use Development and Advanced Residential Development. He is a founding member of the Responsible Property Investing Product Council and is now a member of CRC-Platinum.


    Adrian Washington

    CEO and Founder, Neighborhood Development Company

    Mr. Washington has over 20 years of experience in urban real estate development, construction and management. Mr. Washington founded NDC in 1999 and served as President from 1999-2005. From 2005 until early 2007, he took a leave of absence from NDC to serve as the President and CEO of the Anacostia Waterfront Corporation (AWC), the entity charged with leading a $10 billion, 20 year initiative to revitalize Washington, DC’s Anacostia Waterfront and surrounding communities. Mr. Washington grew up in the city’s Anacostia neighborhood and is a lifelong resident of DC. He has a B.S. in Economics and Political Science from Stanford University and an MBA from Harvard University.